Here & Now Bridal

Welcome to Here & Now Bridal Virginia's largest selection of off the rack wedding dresses. We are so happy you found us, a little slice of bridal heaven right here in Virginia! With locations in Virginia Beach & Roanoke we created an upscale shopping experience for brides on a budget. Whether you have a short wedding planning timeline or need a second-look for your reception, we are the place you want to put at the top of your wedding dress shopping journey!

We carry an exclusive collection of one-of-a-kind wedding dresses and an array of today's top bridal designers for up to 80% off retail prices. All of our wedding gowns are off the rack, purchased, and sold as is and ready for you to take home the same day. And guess what? These are not previously owned or altered gowns which means your dream dress at a dream price is here and waiting just for you!

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Marry me Now collection

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virginia
beach ,VA About Us

Photo of the Real Bride wearing a bridal gown

roanoke ,VA About Us

Can’t reccomend here and now to enough people. The whole experience was wonderful. Got my dream dress at my first dress appointment.

—Julia Smith

“Here & Now was exactly what I needed. A boutique feel with boutique quality and an affordable price. With their help I felt like a princess and their priority was to find my dream dress. They listened to what I envisioned and pulled all the perfect gowns. I found my dream dress at a dream price”.

—Anne Simmons

Jessica was absolutely amazing! I was so indecisive on what I thought I wanted and she was so patient with me. She spent more time with me than my appointment was supposed to be for. At the end I was confused and thought I was leaving without a dress, [read more]

—Amy Moore

—Anne Simmons